What can crypto do for your company?
To spark your companyâ€™s thinking about crypto, here are some of the rationales behind why some companies are currently using crypto: Crypto may provide access to new demographic groups. Users often represent a more cutting-edge clientele that values transparency in their transactions. One recent study found that up to 40% of customers who pay with crypto are new customers of the company, and their purchase amounts are twice those of credit card users. Introducing crypto now may help spur internal awareness in your company about this new technology. It also may help position the company in this important emerging space for a future that could include central bank digital currencies. Crypto could enable access to new capital and liquidity pools through traditional investments that have been tokenized, as well as to new asset classes. Crypto furnishes certain options that are simply not available with fiat currency. For example, programmable money can enable real-time and accurate revenue-sharing while enhancing transparency to facilitate back-office reconciliation. More companies are finding that important clients and vendors want to engage by using crypto. Consequently, your business may need to be positioned to receive and disburse crypto to assure smooth exchanges with key stakeholders. Crypto provides a new avenue for enhancing a host of more traditional Treasury activities, such as: Enabling simple, real-time, and secure money transfers Helping strengthen control over the capital of the enterprise Managing the risks and opportunities of engaging in digital investments Crypto may serve as an effective alternative or balancing asset to cash, which may depreciate over time due to inflation. Crypto is an investable asset, and some, such as bitcoin, have performed exceedingly well over the past five years. There are, of course, clear volatility risks that need to be thoughtfully considered.